A ten-year closing sale
The puzzle
A shop has been running a closing-down sale for ten years.
It is not a scam, and the prices really are low.
See the answer (spoiler)
Spoilers from here on. If you want to work it out yourself, leave this folded and move on.
Answer
"Closing Down Sale" is the name of the shop.
It is a permanent discount store, and the sign over the door reads like an announcement instead of a name.
